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2023-2024 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]
Marketing, B.S. Advertising and Social Media Track
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 Return to: Majors, Minors and Graduate Programs by School/College
Dr. Amit Poddar, Chair
410-548-7756
Advisement for the Advertising and Social Media Track is available from the Marketing Department
Marketing, B.S. Advertising and Social Media Track Curriculum Guide (Suggested 4-Year Plan of Study)
The marketing - advertising and social media track prepares students for entry into a variety of marketing and advertising careers. While marketing skills are applicable in virtually all types of organizations, this track is especially designed for those students who want to specialize in advertising and social media marketing.
The undergraduate marketing curriculum consists of a lower-division (pre-professional) core, upper-division (professional) core, special requirements and marketing major requirements. The pre-professional curricular requirements enable majors to acquire a common body of knowledge essential to successful completion of the professional program coursework.
Marketing Policies & Procedures
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A student with an intended marketing major will be classified in a pre-professional track until the student has applied to and been accepted in the marketing B.S. major.
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Marketing majors must submit applications for admission to the Professional Program. No marketing student will be allowed to remain in 300/400 level Perdue School courses if s/he has not submitted this application.
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Marketing requirements (3 courses), Track electives (5 courses) and marketing internships (1 course) need to be completed with grades of C or better. In addition, all marketing majors need to complete MKTG 330 with a grade of C or better.
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Lower division core, upper division core, major and special requirements may be repeated only once. Students desiring to repeat an SU course to improve a grade must repeat that course at SU.
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Upper division major courses are to be taken at SU. A maximum of 6 credit hours of comparable courses may be approved if taken at AACSB (Association to Advance Collegiate Schools of Business) accredited schools.
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For Additional Policies and Procedures: Please refer to the Department of Marketing.
ABLE Requirement
Internship must involve the students working with an organization in a planned, progressive-development program for a minimum of 100 hours over a 10-week period. Students who decide to pursue a second major must complete a minimum of 12 hours of new credits in the second major.
Checklist
This checklist is an unofficial tool for planning. Matriculated students and advisors should consult the Academic Requirements Report in GullNet before and after registering for classes each semester to track academic progress.
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University Undergraduate Major Policies
- Refer to the program page for this major and the Courses section of this catalog for approved prerequisites and General Education courses.
- Requirements may not equal 120 credit hours. Students must register for additional electives to complete 120 credits required for graduation.
- All graduates must have a minimum of 30 credits of 300/400-level courses with C grade or above; at least 15 of those credits must be taken at SU.
- Students must have a minimum cumulative GPA of 2.0 for graduation.
- Students must complete at least 30 credit hours by direct classroom instruction and/or laboratory experience.
- Students must take 30 of the last 37 credit hours at SU.
- It is the student’s responsibility to satisfy graduation requirements. Please refer to the program page of this catalog for detailed major requirements.
- Students must apply online for graduation by November 15 for May and by May 15 for December.
General Education Requirements
Please Note: Check Major Requirements section below for a list of General Education requirements that are fulfilled by the major.
Group I: English Composition and Literature (2 Courses)
A. C or Better in One of the Following
B. Select One Course From:
Literature course (from either ENGL or MDFL Depts.) 4 Hour(s) Credit:
Group II: History (2 Courses)
A. Select One Course From:
B. Select One Course From:
Group III: Humanities and Social Sciences (3 Courses)
A. Select One Course from One of the Following 7 Areas:
B. Select One Course from One of the Following 10 Areas:
C. Select One Course from Either Group IIIA or IIIB (Course must be from a different area than previously selected)
- ART, COMM, DANC or THEA, MDFL, MUSC, PHIL, ANTH, CADR, ECON or FINA, EDFN, ENVR, Human GEOG, POSC, PSYC, SOCI 3-4 Hour(s) Credit
Course: OR - HONR 112 - Issues in the Social Sciences 4 Hour(s) Credit
OR - HONR 211 - Issues in the Humanities 4 Hour(s) Credit
Group IV: Natural Science, Math and Computer Science (4 courses)
A. Select Courses with Laboratories from at Least Two of the Following Four Areas:
BIOL, CHEM, GEOL or Physical GEOG, PHYS 4 Hour(s) Credit:
B. Select One Course (Need Not be a Lab) from One of the Following Areas:
C. Select One Course From:
MATH 3-4 Hour(s) Credit:
Group V: Health Fitness (1 Course)
Perdue School Pre-Professional Core
Complete 1 of the Following:
Complete 1 of the Following:
Professional Program Admission Requirements
Complete the following for admission into the Professional Program: -
A GPA of 2.5 or higher in the pre-professional core courses is required for admission into the Professional Program, including those courses taken at another institution. Additional students may be admitted by descending order of GPA (in pre-professional core courses) in numbers sufficient to maintain a quality student/faculty ratio. A GPA calculator is available to assist you online.
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Students may repeat each business course one time only. If students exceed repeats, they will not be admissible to the Professional Program.
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Students must have completed 56 total credit hours of college courses to be admitted into the Professional Program.
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Turn in applications by December 1 for Winter or Spring admission and May 1 for Fall admission.
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Complete at least 9 out of 11 Pre-Professional Courses (25 credits):
Upper Division/Professional Core (6 Courses)
* Prerequisites to MGMT 492 ** Prerequisites to all upper division management/marketing coursework. *** Marketing Majors required to complete MKTG 330 with C grade or better. General Education Requirements Fulfilled by Major
IIIA (Humanities), IIIB (Social Science), IVB (Non Lab Science), IVC (Mathematics) Marketing Requirements (3 Courses)
Complete all 3 courses with grades of C or better
*Prerequisite: MKTG 330 and 6 additional MKTG credits. MKTG 430 should be attempted in final semester.
Advertising and Social Media Track Requirement (2 Courses)
Complete 2 Courses with Grades of C or Better:
Advertising and Social Media Track Electives (3 Courses)
Marketing Elective (1 Course)
Complete 1 Course Not Used Above from the Following with Grade of C or Better:
ABLE Requirement (1 Course):
Complete ABLE Requirement with grades of C or better |
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