Nov 22, 2024  
2023-2024 Undergraduate & Graduate Catalog 
    
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2023-2024 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

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MKTG 331 - Advertising and Promotion

3 Hour(s) Credit
Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising.
Three hours per week.
Prerequisites MKTG 330 .


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