Mar 28, 2024  
2022-2023 Undergraduate & Graduate Catalog 
    
2022-2023 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 430 - Marketing Management Strategy


3 Hour(s) Credit
Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities.
Three hours per week.
Prerequisites Senior status, MKTG 330 , six additional hours of marketing electives.