Dec 06, 2023  
2022-2023 Undergraduate & Graduate Catalog 
2022-2023 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Principles of Marketing Management

3 Hour(s) Credit
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion), and an introduction to marketing strategy and international marketing. Learn how to create a basic marketing plan.
Three hours per week
Major Prerequisites Admission to Professional Program
Non-Major Prerequisites Completion of 56 credit hours and complete one of the following class with C or better: ACCT 248 , BUAD 103 , ECON 150 ECON 211 ECON 212