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Apr 24, 2024
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2022-2023 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]
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MKTG 335 - Marketing Research 3 Hour(s) Credit Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis. Three hours per week. Prerequisites INFO 281 , MKTG 330 . May Not Receive Credit for Both MKTG 438 and 335
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