Communication, B.A. Public Relations and Strategic Communication Concentration

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Advisement for the major is available from the Communication Department

Communication, B.A. Public Relations and Strategic Communication Concentration Curriculum Guide (Suggested 4-Year Plan of Study)

This concentration prepares students for careers in public relations and professional communication.

Complete COMM core courses.
Declare and complete a concentration.
Choose only from the courses in the concentration to satisfy concentration requirements.
Complete a minimum of 10 COMM courses.
Complete 4 COMM courses at 300/400 level.
Complete all COMM courses with a C or better.
Any COMM course may be taken as an elective to satisfy the 120 total credit hours to graduate.
Course prerequisites must be followed.
Demonstrate 102-level proficiency in a foreign language.
COMM 399 may not be used to satisfy both a major core requirement and a concentration elective requirement.
Transfer students majoring in communication must complete a minimum of 4 courses in communication courses at Salisbury University with minimum grades of C.

Departmental Honors Program

Students may complete an honors project at the invitation of the department. Interested students should contact their advisors or the department chairperson.

Checklist

This checklist is an unofficial tool for planning. Matriculated students and advisors should consult the Academic Requirements Report in GullNet before and after registering for classes each semester to track academic progress.

University Undergraduate Major Policies

Refer to the program page for this major and the Courses section of this catalog for approved prerequisites and General Education courses.
Program requirements may not equal 120 credit hours. Students must register for additional electives to complete 120 credits required for graduation.
All graduates must have a minimum of 30 credits of 300/400-level courses with C grade or above; at least 15 of those credits must be taken at SU.
Students must have a minimum cumulative GPA of 2.0 for graduation.
Students must complete at least 30 credit hours by direct classroom instruction and/or laboratory experience.
Students must take 30 of the last 37 credit hours at SU.
It is the student’s responsibility to satisfy graduation requirements. Please refer to the program page of this catalog for detailed major requirements.
Students must apply online for graduation by November 15 for May and by May 15 for December.

General Education Requirements

See which courses fulfill specific General Education requirements: General Education Courses

Please Note: There may be courses required for your major or minor that also satisfy a requirement below.

SU Signature Outcomes Requirements (3 Courses)

These courses may also meet additional General Education and/or major requirements.

Complete 1 Course In Each Of The Following Areas (3 Courses):

GENE CCE - Civic and Community Engagement 3-4 Hour(s) Credit
GENE DI - Diversity and Inclusion 3-4 Hour(s) Credit
GENE ES - Environmental Sustainability 3-4 Hour(s) Credit

Additional General Education Requirements (11 Courses)

These courses may also meet SU Signature Outcomes and/or major requirements.

* To be taken in the first 24 credit hours of courses

Complete 1 Course In Each Of The Following (3 Courses):

GENE FYS - First Year Seminar 4 Hour(s) Credit
GENE CTW - Communicating Through Writing 3-4 Hour(s) Credit *
GENE QA - Quantitative Analysis 3-4 Hour(s) Credit *

Complete 1 Course In Each Of The Following - Must Be From Different Content Areas (2 Courses):

GENE HE - Human Expression 3-4 Hour(s) Credit
GENE HIC - Humanity In Context 3-4 Hour(s) Credit

Complete 1 Course In Each Of The Following - Must Be From Different Content Areas (2 Courses):

GENE SC - Social Configurations 3-4 Hour(s) Credit
GENE SI - Social Issues 3-4 Hour(s) Credit

Complete 1 Course In Each Of The Following - Must Be From Different Content Areas (2 Courses):

GENE HOS - Hands-On Science 4 Hour(s) Credit
GENE STS - Solutions Through Science 3-4 Hour(s) Credit

Complete 1 Course In Each Of The Following (2 Courses):

GENE PW - Personal Wellness 4 Hour(s) Credit
GENE EL - Experiential Learning Min. of 3 Hour(s) Credit

Major Requirements

COMM Core Courses (3 Courses)

Complete the Following:

COMM 101 - Introduction to Human Communication Studies 4 Hour(s) Credit
COMM 102 - Introduction to Mass Media 4 Hour(s) Credit

Complete 1 of the Following:

COMM 399 - International Studies in Communication 4 Hour(s) Credit
OR
COMM 490 - Communication Seminar 4 Hour(s) Credit
OR
COMM 495 - Internship in Communication 1-8 Hour(s) Credit (4 Hour(s) Credit)
OR
COMM 497 - Independent Research 4 Hour(s) Credit

Concentration Requirements

Public Relations & Strategic Communication Concentration Core (4 Courses)

COMM 248 - Introduction to Public Relations 4 Hour(s) Credit
COMM 249 - Communication Practicum 2 Hour(s) Credit
COMM 260 - Business and Professional Communication 4 Hour(s) Credit
COMM 344 - Writing for the Professions 4 Hour(s) Credit

Public Relations & Strategic Communication Concentration Electives (4 Courses)

Analytical Electives

Choose 2 from the Following:

COMM 297 - Communication Research 4 Hour(s) Credit
COMM 317 - Persuasion and Argumentation 4 Hour(s) Credit
COMM 394 - Studies in Public Relations/Strategic Communication 4 Hour(s) Credit
COMM 399 - International Studies in Communication 4 Hour(s) Credit
COMM 409 - Nonprofit Communication 4 Hour(s) Credit
COMM 411 - Managerial Communication 4 Hour(s) Credit
COMM 414 - Conference and Meeting Management 4 Hour(s) Credit
COMM 430 - Political Communication 4 Hour(s) Credit
COMM 444 - Environmental Communication 4 Hour(s) Credit
COMM 447 - International Public Relations 4 Hour(s) Credit
COMM 448 - Public Relations Cases and Strategies 4 Hour(s) Credit
COMM 451 - Health Communication 4 Hour(s) Credit
COMM 465 - Digital Strategy 4 Hour(s) Credit

Applied Electives

Choose 2 from the Following:

COMM 310 - Small Group Discussion 4 Hour(s) Credit
COMM 318 - Event Planning and Communication 4 Hour(s) Credit
COMM 335 - Communicating on the Web 4 Hour(s) Credit
COMM 348 - Media Design and Layout 4 Hour(s) Credit
COMM 394 - Studies in Public Relations/Strategic Communication 4 Hour(s) Credit
COMM 399 - International Studies in Communication 4 Hour(s) Credit
COMM 414 - Conference and Meeting Management 4 Hour(s) Credit
COMM 432 - Sports Communication 4 Hour(s) Credit
COMM 442 - Advertising Campaigns 4 Hour(s) Credit
COMM 445 - Digital Public Relations 4 Hour(s) Credit
COMM 450 - Crisis Communication 4 Hour(s) Credit
COMM 452 - Health Engagement and Advocacy 4 Hour(s) Credit
COMM 453 - Health Behavior Change 4 Hour(s) Credit
COMM 460 - Applied Organizational Communication 4 Hour(s) Credit