Marketing Minor

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Advisement for the minor is available from the Marketing Department

The minor is designed for all non-marketing majors who are planning to pursue careers involving sales, promotion management (advertising and sales), fashion merchandising, retail management, purchasing, distribution, public relations, etc. The minor introduces students to various marketing courses and does not require an internship to complete..

Checklist

This checklist is an unofficial tool for planning. Matriculated students and advisors should consult the Academic Requirements Report in GullNet before and after registering for classes each semester to track academic progress.

University Undergraduate Minor Policies

Salisbury University minors require:

The completion of at least 18 credits with grades of C or better.
At least 15 credits applied toward the minor must be coursework that is not used to satisfy General Education requirements.
At least 9 credits must be earned at SU.

Minor Requirements

At least 9 credits applied toward the minor must be coursework that is not used to satisfy General Education, Major or Minor Requirements
All courses in the minor must be completed with a C or better, including transfer credits.
No course may be taken pass/fail.
The Perdue School does not allow course substitution; only those courses listed as fulﬁlling the minor are accepted.
Check the Courses section for course prerequisite information.

Required Courses (9 Credits)

Complete 1 of the Following:

ACCT 248 - Legal Environment of Business 3 Hour(s) Credit
BUAD 103 - Introduction to Business 3 Hour(s) Credit *
ECON 150 - Principles of Economics 3 Hour(s) Credit **
ECON 211 - Principles of Microeconomics 3 Hour(s) Credit **
ECON 212 - Principles of Macroeconomics 3 Hour(s) Credit **

Complete the Following:

MKTG 330 - Principles of Marketing Management 3 Hour(s) Credit ***

Complete 1 of the Following:

Students completing both classes could use the second class as an elective.

MKTG 332 - Consumer Behavior 3 Hour(s) Credit
MKTG 337 - Professional Selling 3 Hour(s) Credit

Required Electives (9 Credits)

Choose 3 from the Following:

MKTG 331 - Advertising and Promotion 3 Hour(s) Credit
MKTG 332 - Consumer Behavior 3 Hour(s) Credit
MKTG 334 - Principles of Retailing 3 Hour(s) Credit
MKTG 336 - Direct and Interactive Marketing 3 Hour(s) Credit
MKTG 337 - Professional Selling 3 Hour(s) Credit
MKTG 338 - Special Topics in Marketing 3 Hour(s) Credit
MKTG 339 - Digital Marketing Analytics 3 Hour(s) Credit
MKTG 340 - Strategic Customer Relationship Marketing 3 Hour(s) Credit
MKTG 341 - Marketing for Non-Profit and Public Sector Organizations 3 Hour(s) Credit
MKTG 396 - Marketing in a Global Setting 3 Hour(s) Credit
MKTG 407 - Sales Management 3 Hour(s) Credit
MKTG 410 - Advanced Professional Selling 3 Hour(s) Credit
MKTG 440 - Content Marketing and Digital Campaigns 3 Hour(s) Credit

Note:

* BUAD 103 is not open to students concurrently enrolled in, or with academic credit for, any 300/400-level ACCT/BUAD/FINA/INFO/MKTG/MGMT courses.

** ECON 150 , ECON 211 or ECON 212 may be used to satisfy General Education requirements.

*** MKTG 330 - Business School Major Prerequisite: Admission to the Professional Program. Non-Business School Major Prerequisite: Completion of 56 credit hours and complete one of the following class with C or better: ACCT 248 , BUAD 103 , ECON 150 , ECON 211 , ECON 212 .