Dr. Amit Poddar, Chair
410-548-7756
Advisement for the major is available from the Marketing Department
Marketing, B.S. General Track Curriculum Guide (Suggested 4-Year Plan of Study)
The marketing major - general track prepares students for entry into a variety of marketing and business careers. Marketing provides products-goods, services and ideas-to satisfy customer needs. Through the marketing process, organizations determine what products they will offer, communicate information about their products, establish prices for their products, and make their products available when and where customers want them.
Marketing courses help prepare students to work in areas such as advertising, sales, market research, product planning, purchasing, transportation and public relations. Marketing skills are applicable in virtually all types of organizations.
The undergraduate marketing curriculum consists of a lower-division (pre-professional) core, upper-division (professional) core, special requirements and marketing major requirements. The pre-professional curricular requirements enable majors to acquire a common body of knowledge essential to successful completion of the professional program coursework.
Marketing Policies & Procedures
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A student with an intended marketing major will be classified in a pre-professional track until the student has applied to and been accepted in the marketing B.S. major.
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Marketing majors must submit applications for admission to the Professional Program. No marketing student will be allowed to remain in 300/400 level Perdue School courses if s/he has not submitted this application.
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Marketing requirements (3 courses), marketing electives (4 courses) and marketing internships (1 course) need to be completed with grades of C or better. In addition, all marketing majors need to complete MKTG 330 with a grade of C or better.
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Lower division core, upper division core, major and special requirements may be repeated only once. Students desiring to repeat an SU course to improve a grade must repeat that course at SU.
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Upper division major courses are to be taken at SU. A maximum of 6 credit hours of comparable courses may be approved if taken at AACSB (Association to Advance Collegiate Schools of Business) accredited schools.
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For Additional Policies and Procedures: Please refer to the Department of Marketing.
ABLE Requirement
Internship must involve the students working with an organization in a planned, progressive-development program for a minimum of 100 hours over a 10-week period. Students who decide to pursue a second major must complete a minimum of 12 hours of new credits in the second major.
Checklist
This checklist is an unofficial tool for planning. Matriculated students and advisors should consult the Academic Requirements Report in GullNet before and after registering for classes each semester to track academic progress.
