MKTG 330 - Principles of Marketing Management

3 Hour(s) Credit
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing.
Three hours per week.
Major Prerequisites Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with C or better in preprofessional courses).
Non-Major Prerequisites Completion of 56 credit hours of college courses and ECON 150 or ECON 211 or ECON 212 with C or better.