MKTG 394 - Sports and Event Marketing

3 Hour(s) Credit
Examines the principles of sports marketing and event management from managerial and consumer perspectives. Introduces sports and event marketing practices using lectures, case studies and applied learning techniques. Topics include the application of marketing principles to sports and events, sports media, sponsorship marketing, licensing, consumer behavior, and experience in sports and events.
Three hours per week
Prerequisites MKTG 331