MKTG 395 - Social Media Marketing

3 Hour(s) Credit
Study fundamental theories of communications and aspects of the marketing mix, and gain practical know-how in the field of social media marketing. Introduces social media marketing using a combination of lecture and interactive hands-on learning experience. Compare different social media platforms and evaluate campaign performance. Gain a first-hand account of best practices on how social media marketing is conducted.
Three hours per week
Prerequisites MKTG 331