COMM 465 - Digital Strategy

4 Hour(s) Credit
Provides the knowledge of leveraging digital media to craft messages that help achieve organizational and individual goals and objectives, and cultivate productive relationships with target audiences through systematic and informed use of digital strategy principles.
Three hours per week with enhancement
Prerequisites Junior standing and C or better in COMM 100 or COMM 101 or COMM 260
May Not Receive Credit for Both COMM 465 and CMAT 465