Mar 28, 2024  
2021-2022 Undergraduate & Graduate Catalog 
    
2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 401 - Business Marketing


3 Hour(s) Credit
Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations.
Three hours per week.
Prerequisites MKTG 330 .