MKTG 440 - Content Marketing and Digital Campaigns

3 Hour(s) Credit
Through hands-on applied-learning explore content creation and implementation of digital marketing campaigns with the goal of driving online traffic. Learn how to attract customers through content and interactions that are relevant and helpful, not interruptive. Utilize market-leading CRM platforms like HubSpot in operating digital marketing campaigns and learn best practices for search engine marketing (SEM) that expose channels like websites, blogs and social media to potential customers. Topics include understanding the buyer journey and buyer personas, creating marketing content, and implementing digital marketing strategies.
Three hours per week
Prerequisites MKTG 330 with C or better