Mar 29, 2024  
2021-2022 Undergraduate & Graduate Catalog 
    
2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 396 - Marketing in a Global Setting


3 Hour(s) Credit
Study the international aspects of the marketing mix through cultural immersion. Introduction to international marketing using a short-term study tour and an interactive hands-on learning experience. Allows students to compare and contrast U.S. marketing practices with international businesses. Return to the U.S. with a first-hand account of how marketing stems from and continues to impact modern culture, history, cuisine, arts and business. 
Three hours per week
Major Prerequisites MKTG 330  or permission of instructor
Non-Major Prerequisites Complete 56 credit hours of college courses and BUAD 103  or ACCT 248  or ECON 150  or ECON 211  or ECON 212