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Mar 29, 2024
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2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]
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MKTG 396 - Marketing in a Global Setting 3 Hour(s) Credit Study the international aspects of the marketing mix through cultural immersion. Introduction to international marketing using a short-term study tour and an interactive hands-on learning experience. Allows students to compare and contrast U.S. marketing practices with international businesses. Return to the U.S. with a first-hand account of how marketing stems from and continues to impact modern culture, history, cuisine, arts and business. Three hours per week Major Prerequisites MKTG 330 or permission of instructor Non-Major Prerequisites Complete 56 credit hours of college courses and BUAD 103 or ACCT 248 or ECON 150 or ECON 211 or ECON 212
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