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Mar 29, 2024
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2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]
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MKTG 661 - Consumer and Buyer Behavior 3 Hour(s) Credit Studies the process of customer decision-making, consumption and post-consumption activities. Both internal and external influences on those processes are examined to provide an overall foundation of buyer behavior. Three hours per week. Prerequisites Admission to M.B.A. program.
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