Mar 29, 2024  
2021-2022 Undergraduate & Graduate Catalog 
    
2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 661 - Consumer and Buyer Behavior


3 Hour(s) Credit
Studies the process of customer decision-making, consumption and post-consumption activities. Both internal and external influences on those processes are examined to provide an overall foundation of buyer behavior.
Three hours per week.
Prerequisites Admission to M.B.A. program.