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Apr 25, 2024
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2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]
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MKTG 660 - Marketing Strategy 3 Hour(s) Credit Study of classic and contemporary marketing strategies for both profit and nonprofit organizations. Considers the organizational- environmental interface as a shaping factor in planning and implementing the marketing mix. Emphasis placed on planning in dynamic domestic and international environments. Three hours per week. Prerequisites Admission to M.B.A. program.
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