MKTG 614 - Strategic Marketing Applications

3 Hour(s) Credit
Examines the role of marketing strategy within the overall strategic framework of the organization; how to gather information, perform in-depth analyses, and make and present strategic marketing management decisions in a global environment; and strategies for dealing with change, uncertainty, conflict, limited information, time pressures, and other common hurdles and obstacles to quick and effective decision making.
Six hours per week for half a semester.
Prerequisites Admission to the M.B.A. program.