MKTG 560 - Graduate Survey of Marketing

3 Hour(s) Credit
Examination of markets and marketing functions responding to a dynamic environment. An overview of domestic and international marketing functions and institutions adapting to social, economic, legal and technical change. Special emphasis will be placed on the ramifications of consumerism and regulation of marketing activities. M.B.A. leveling course.
Three hours per week.
Prerequisites Provisional status in M.B.A. program.