MKTG 440 - Content Creation and Inbound Marketing

3 Hour(s) Credit
This hands-on applied-learning course explores content creation and implementation of inbound marketing strategies. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines and social media. Topics include understanding the buyer journey, developing buyer personas, creating content and implementing inbound marketing strategies.
Three hours per week.
Prerequisites MKTG 330 with C or better.