Mar 28, 2024  
2021-2022 Undergraduate & Graduate Catalog 
    
2021-2022 Undergraduate & Graduate Catalog [ARCHIVED CATALOG]

MKTG 336 - Direct and Interactive Marketing


3 Hour(s) Credit
Explore direct response marketing that uses traditional and emerging tools to plan, execute and measure customer engagement and interaction. Utilizing case studies and applied learning techniques, explore and develop customer communications for direct response engagement tools such as direct mail, text, e-mail and a variety of social media platforms.
Three hours per week.
Prerequisites MKTG 330 .