INFO 503 - CRM and Business Analytics

3 Hour(s) Credit
Customer Relationship Management (CRM) and Engagement Intelligence is an emergent marketing and firm to- customer business strategy based on a deep understanding of customer value. In practice, it involves the use and analysis of marketing databases and communication technologies to determine firm practices that maximize the lifetime value of each individual customer and provide answers to questions about customer loyalty and return on marketing investments. Use SAP Business Warehouse (BW) and Business Objects-Explorer for hands-on experience with analytical processes.
Three hours per week.
Prerequisites INFO 502.