COMM 339 - Business of Media

4 Hour(s) Credit
A historical and critical study of how media industries have thrived in contemporary society as business models, and the power they wield to shape public opinion. Addresses how the heads of media conglomerates continue to survive in the deeply competitive world of mass communications, and the place today’s student may have within the industry. Requires extensive reading, writing and class discussion on a range of business models and related topics.
Three hours per week with enhancement.
Prerequisites C or better in COMM 102.
May Not Receive Credit for Both COMM 339 and CMAT 339