Feb 20, 2026  
2026-2027 Undergraduate & Graduate Catalog 
    
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2026-2027 Undergraduate & Graduate Catalog
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MKTG 401 - Business Marketing

3 Hour(s) Credit
Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations.
Three hours per week.
Prerequisites MKTG 330 .


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