COMM 436 - Mass Media Management

4 Hour(s) Credit
Study of problems facing today’s managers in an ever-changing media landscape. Topics include economics, ownership, leadership, conflict management, programming, advertising, community relations, and Federal Communications Commission rules and regulations.
Three hours per week with enhancement
Prerequisites C or better in COMM 102
May Not Receive Credit for Both COMM 436 and COMM 338 and CMAT 338
Undergraduate/Graduate Swing Equivalent COMM 536