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Interdisciplinary Studies |
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IDIS 100 - Freshman Seminar
3 Hour(s) Credit
Focus on themes, issues and questions of importance in the liberal arts and sciences. Students must co-register for three General Education courses designated as part of the General Education learning community. Meets the objectives of the college orientation seminar.
Three hours per week.
May be repeated once for credit.
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IDIS 205 - Changing Climate/Changing World Topics
1-2 Hour(s) Credit
Interdisciplinary lecture series on current topics in sustainability, including climate change, inequality and food systems. Faculty from across the campus present their disciplinary expertise on the topic. Coordinated by the Fulton Sustainability Committee.
One and one half hours per week.
May be repeated for a maximum of four credits.
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IDIS 235 - Introduction to Interdisciplinary Studies
1 Hour(s) Credit
A basic introduction to interdisciplinary studies aimed at students considering the Interdisciplinary Studies Individually Designed Track. Introduces students to the fundamental tenets and values of an interdisciplinary course of study
One and three-quarters hours per week for half a semester.
Prerequisites Permission of IDIS advisor/instructor.
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IDIS 240 - Minds, Brains and Machines
4 Hour(s) Credit
An introduction to the foundational ideas and issues of cognitive science, a multidisciplinary approach to understanding how the mind works. Topics include consciousness, artificial intelligence, evolutionary psychology, psycholinguistics and cognitive neuroscience.
Three hours per week with enhancement.
May Not Receive Credit for Both IDIS 240, PHIL 240 , PSYC 240 (may only receive credit for one)
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IDIS 245 - Law, Justice and Advocacy
4 Hour(s) Credit
Covering topics such as policing, the rights of the accused, race, gender issues, juvenile justice and mass incarceration. Explore how the law affects a variety of at-risk populations. Understand how politics and policy decisions help shape the way in which the law is applied to a variety of different people in a variety of situations. With this knowledge, learn how one can be an advocate for others through the legal system.
Three hours per week with enhancement.
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IDIS 250 - Comparative Religions
4 Hour(s) Credit
Comprehensive overview of major religious traditions, including Judaism, Islam, Christianity, Hinduism, Buddhism, Taoism and religions of the ancient world. Focus on structural concepts such as the experience of the sacred, the roles of myth and symbolic systems, cosmologies and definitions of the religious community.
Three hours per week with enhancement.
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IDIS 278 - Interdisciplinary General Education: Humanities
3 Hour(s) Credit
Introductory-level General Education interdisciplinary course offered through the cooperation of at least two departments. Topic varies semester to semester. Develops students’ abilities to integrate and synthesize ideas about the beauty and truth embodied in the traditional disciplines of the humanities. Students may use only one of the following courses to satisfy General Education IIIA or IIIC requirements: IDIS 278 or IDIS 478 .
Three hours per week.
Meets General Education IIIA or IIIC.
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IDIS 279 - Interdisciplinary General Education: Social Science
3 Hour(s) Credit
Introductory-level General Education interdisciplinary course offered through the cooperation of at least two departments. Topic varies semester to semester. Develops students’ abilities to integrate and synthesize ideas about the interaction of humans in the social world. Students may use only one of the following courses to satisfy General Education IIIB or IIIC requirements: IDIS 279 or IDIS 479 .
Three hours per week.
Meets General Education IIIB or IIIC.
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IDIS 280 - Special Topics in Interdisciplinary Studies
1-6 Hour(s) Credit
Interdisciplinary seminar with content varying semester to semester.
one to six hours per week.
May be repeated under different titles for a maximum of six hours.
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IDIS 285 - Introduction to the Creative Arts
3 Hour(s) Credit
Introduces the basic elements, principles, processes, materials, and inherent qualities of dance, music, theatre, and the visual arts. A team-teaching approach focuses on experiential learning and creativity. Students are required, as a class, to create an integrative arts performance project.
Three hours per week.
Meets General Education IIIA or IIIC.
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IDIS 300 - Service Learning Seminar
1 Hour(s) Credit
Explores relationships between service and companion courses using a service learning model. Twenty hours of service and one hour seminar every other week.
Two hours per week.
Prerequisites Permission of instructor.
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IDIS 325 - Interdisciplinary Studies in Civic Engagement
1-8 Hour(s) Credit
Study of different concepts and practices as they relate to interdisciplinary studies in civic engagement.
Prerequisites Permission of IDIS internship coordinator.
May be repeated for a maximum of 12 credits under different subtitles.
Students taking IDIS 325 through The Washington Center must take IDIS 490 concurrently.
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IDIS 335 - Fundamentals of Interdisciplinary Studies
4 Hour(s) Credit
A comprehensive course for undergraduate students seeking an academic career integrating multiple disciplines. Provides an in-depth study examining the purpose and value of an interdisciplinary course of study. Consider and design individualized programs as well as initiate interdisciplinary research.
Three hours per week with enhancement.
Prerequisites Permission of IDIS advisor/instructor.
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IDIS 350 - Nonprofit Leadership
3 Hour(s) Credit
Examine the theory and practice of both leadership management in domestic and international nonprofit organizations. Topics include methods and philosophies of leadership; the mission, vision and values of nonprofit organizations; organizational culture; and working with an executive director, board of directors and volunteers. Corequisite: Enrollment in the Nonprofit Leadership Alliance.
Three hours per week.
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IDIS 399 - Global Seminar in Interdisciplinary Studies
4 Hour(s) Credit
Provides opportunities for study abroad experiences using the theory and skills of interdisciplinary studies in culturally diverse environments.
Four hours per week.
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IDIS 424 - Current Topics in Conflict
3 Hour(s) Credit
In-depth, interdisciplinary examination of a current case of domestic or international conflict through investigation of its economic, sociocultural, political and historical roots, and exploration of the philosophical, political and sociocultural aspects of its resolution.
Three hours per week.
Prerequisites SOCI 225 or POSC 409 and junior class standing.
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IDIS 435 - Interdisciplinary Research Seminar
4 Hour(s) Credit
Upper-level interdisciplinary course focused on a seminar topic. Leads to the in-depth integration of the students’ work in a broad range of environments in relation to the topic.
Three hours per week with enhancement.
Prerequisites IDIS 335 or permission of instructor.
May Not Receive Credit for Both IDIS 330 and IDIS 435
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IDIS 478 - Interdisciplinary General Education: Humanities
3 Hour(s) Credit
Upper-level General Education interdisciplinary course offered through the cooperation of at least two departments. Topic varies semester to semester. Expands students’ abilities to integrate and synthesize ideas about the beauty and truth embodied in the traditional disciplines of the humanities. Students may use only one of the following courses to satisfy General Education IIIA or IIIC requirements: IDIS 278 or IDIS 478.
Three hours per week.
Meets General Education IIIA or IIIC.
Prerequisites Junior standing.
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IDIS 479 - Interdisciplinary General Education: Social Science
3 Hour(s) Credit
Upper-level General Education interdisciplinary course offered through the cooperation of at least two departments. Topic varies semester to semester. Expands students’ abilities to integrate and synthesize ideas about the interactions of humans in the social world. Students may use only one of the following courses to satisfy General Education IIIB or IIIC requirement: IDIS 279 or IDIS 479.
Three hours per week.
Meets General Education IIIB or IIIC.
Prerequisites Junior standing.
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IDIS 485 - Gender Studies Capstone Seminar
4 Hour(s) Credit
Examines the central issues and questions in women’s studies/ gender studies from a contemporary perspective. Addresses the constructs of masculinity and femininity in psychology, education, philosophy, history, English, sociology and art. Readings, lectures and discussion provide a theoretical framework for capstone projects in spring semester.
Three hours per week with enhancement.
Prerequisites Permission of gender studies coordinator.
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IDIS 490 - Internship in Interdisciplinary Studies
4-8 Hour(s) Credit
Provide practical experience in using the theory and skills of interdisciplinary studies in public service and professional environments.
Four hours or more per week.
Prerequisites Permission of the IDIS internship coordinator.
May be taken for up to eight credit hours.
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IDIS 497 - Undergraduate Research
3 Hour(s) Credit
Independent student research under the supervision of the Interdisciplinary Studies Coordinator. Students will have the opportunity to study a topic in depth and design their own research project to add to that area’s body of knowledge. Specific topics are indicated on student transcripts. Public presentation required.
Three hours per week.
Prerequisites Junior standing, permission of interdisciplinary studies coordinator.
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International Business |
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INTB 201 - Introduction to International Business
3 Hour(s) Credit
Look at the interdependence of business relations among nations and citizens of the world, focusing on the globalization phenomenon and its impact on business. Discuss economic, political, legal, social and cultural factors and developmental issues of technology, environment and infrastructure and their relevance in global business.
Three hours per week
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INTB 490 - International Business Internship
3 Hour(s) Credit
Intern experience in international business. May substitute for an international business major elective if approved by the school dean.
Three hours per week.
Prerequisites Junior status, international business major, placement approval and permission of the department chair, completion of ABLE administrative requirements, and admission to Professional Program.
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INTB 494 - Directed Study in International Business
1-3 Hour(s) Credit
For students who desire to research or pursue a special topic in international business. May be used as an international business elective if approved by the chair of the Management and Marketing Department.
One to Three hours per week.
Prerequisites Junior status and permission of instructor prior to registration.
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INTB 495 - International Case Analysis
3 Hour(s) Credit
This case-based course provides a unique opportunity to review and supply various theories learned through the international business curriculum, an interdisciplinary field. Highlights issues that are specific to key global industries and major business markets in the world. Emphasizes teamwork, analytical skills and presentation skills.
Three hours per week.
Prerequisites MGMT 320 , MKTG 330 , MGMT 422 .
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Italian |
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ITAL 101 - Elementary Italian I
4 Hour(s) Credit
Beginning spoken and written Italian with emphasis on the sound system and the basic structures of the language.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
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ITAL 102 - Elementary Italian II
4 Hour(s) Credit
Continuation of skill development in spoken and written Italian with further study of major structures.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
Prerequisites ITAL 101 or appropriate score on department placement exam.
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Japanese |
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JAPN 101 - Elementary Japanese I
4 Hour(s) Credit
Beginning spoken and written Japanese with emphasis on the sound system and the basic structures of the language.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
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JAPN 102 - Elementary Japanese II
4 Hour(s) Credit
Continuation of skill development in spoken and written Japanese with further study of major structures.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
Prerequisites JAPN 101 or permission of instructor.
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Korean |
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KORA 101 - Elementary Korean I
4 Hour(s) Credit
Beginning spoken and written Korean with emphasis on the sound system and the basic structures of the language.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
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KORA 102 - Elementary Korean II
4 Hour(s) Credit
Continuation of skill development in spoken and written Korean with further study of major structures.
Three hours per week with enhancement.
Meets General Education IIIA or IIIC.
Prerequisites KORA 101 or permission of instructor.
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Latin |
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LATN 101 - Elementary Latin I
3 Hour(s) Credit
Introductory study of the Latin language with emphasis on basic structures including a history of Latin language from the classical period to medieval Latin.
Three hours per week.
Meets General Education IIIA or IIIC.
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LATN 102 - Elementary Latin II
3 Hour(s) Credit
Continuation of the beginning study of the Latin language with on-going emphasis on basic structures, translation and the history of the Latin language.
Three hours per week.
Meets General Education IIIA or IIIC.
Prerequisites LATN 101 or at least one year of high school Latin.
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Management |
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MGMT 320 - Management and Organizational Behavior
3 Hour(s) Credit
Introductory course covering the concepts, theories and methods of managing people and designing organizations. Examine both individual and organizational factors that influence employees’ behavior at work. Topics include motivation, perception, leadership, culture and communication.
Three hours per week.
Major Prerequisites Admission to Professional Program (Accounting, Business Economics, International Business, Management and Marketing majors with C or better in preprofessional courses).
Non-Major Prerequisites Completion of 56 credit hours of college courses and ECON 150 or ECON 211 or ECON 212 with C or better.
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MGMT 325 - Business and Society
3 Hour(s) Credit
Addresses social and ethical problems facing business today. Ethical principles and problem solving models are applied to issues of profit maximization, workplace diversity, consumerism, risk management, product liability, government business interface, environmental economics, global business, financial management and other key business areas. Focus is on analyzing these problems and developing alternative ethical solutions through case studies, formal debates and class discussions.
Three hours per week.
Prerequisites MGMT 320 or MKTG 330 (Accounting, Business Economics, International Business, Management and Marketing majors with C or better).
May Not Receive Credit for Both MGMT 420 and 325
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MGMT 338 - Special Topics in Management
3 Hour(s) Credit
Advanced study of varying management topics based on students’ interest and needs. May substitute for a management major elective depending on the topic (see director of undergraduate studies).
Three hours per week.
Major Prerequisites Varies by topics, admission to Professional Program.
Non-Major Prerequisites Varies by topics, junior standing.
May be repeated once for credit under different subtitles.
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MGMT 350 - Human Resource Management
3 Hour(s) Credit
Study of management of human resources in organizations. Topics include recruiting, selecting, developing and compensating personnel; labor union relations; and development of personnel policy.
Three hours per week.
Prerequisites MGMT 320 .
May Not Receive Credit for Both MGMT 450 and 350
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MGMT 422 - Management of the Multinational Business
3 Hour(s) Credit
Provides students with an understanding of the unique features that characterize the multinational enterprise. Emphasis on the changing context in which business is conducted on a global basis.
Three hours per week.
Prerequisites MGMT 320 .
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MGMT 425 - Applied Organizational Science
3 Hour(s) Credit
Use of understandings about human behavior to motivate employees to work together in harmony. Topics include fundamentals of organizational behavior, leadership and its development, organizational environment and communications, and group processes.
Three hours per week.
Prerequisites MGMT 320 .
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MGMT 428 - Entrepreneurship
3 Hour(s) Credit
Practical analysis of the viability of a business venture and development of a business plan to fund such a venture. Emphasis on reducing risk and uncertainty under competitive economic conditions.
Three hours per week.
Prerequisites MGMT 320 , MKTG 330 .
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MGMT 429 - Small Business Consulting
3 Hour(s) Credit
Study of methods and techniques for consulting with small and independent businesses. Students work with business owners under faculty supervision to study real problems of small business organizations and devise and recommend solutions.
Three hours per week.
Prerequisites MGMT 320 , MKTG 330 and senior status.
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MGMT 431 - New Venture Initiation
3 Hour(s) Credit
Focus on hands-on learning experience and practical knowledge about starting a value-creating entity (i.e., a business). Tackle new adventures related to your business ideas and how to discover, validate and then execute your plan. Create a viable new venture by emphasizing nimbleness and speed in iterative customer development.
Three hours per week.
Prerequisites C or better in MGMT 428 .
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MGMT 451 - Staffing Organizations
3 Hour(s) Credit
Detailed examination of recruitment, selection and placement as human resources management activities. Emphasis on functional and strategic staffing topics. Topics include position advertising, interviewing and selection testing.
Three hours per week.
Prerequisites MGMT 350 .
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MGMT 452 - Employee-Management Relations
3 Hour(s) Credit
Detailed examination of human resource areas covering the relationship between employees and management. Course covers unions/collective bargaining, employee rights/responsibilities and employment law.
Three hours per week.
Prerequisites MGMT 350 .
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MGMT 453 - Compensation
3 Hour(s) Credit
Addresses various aspects of compensation, focusing primarily on private sector organizations. Explores legal, strategic and applied aspects of the subject. Discusses the importance of compensation strategy.
Three hours per week.
Prerequisites MGMT 320 with a grade of C or better, declared human resource management track or permission of instructor.
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MGMT 454 - Negotiation
3 Hour(s) Credit
Explores the dynamics of negotiation. Learn interdisciplinary theories of negotiation and concepts important to the mastery of negotiation skills. The development of individual and group negotiation strategy and the use of maximizing techniques in a range of contextual settings are practiced.
Three hours per week.
Prerequisites MGMT 320 or MKTG 330 .
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MGMT 455 - Designing High-Performance Work Systems
3 Hour(s) Credit
Learn how the best corporations are developed through a systematic and holistic approach to management, examining the interplay between managerial processes such as leadership, culture, recruitment, selection, training and development, acculturation, engagement, and rewards. Study how companies, both domestically and internationally, have used such a systematic approach to build sustainable businesses.
Three hours per week.
Prerequisites MGMT 320 .
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MGMT 456 - Employee Training and Development
3 Hour(s) Credit
Provides an overview of the practical and theoretical approaches to training and developing employees in organizations, and of the broader area of human resource development. Topics covered include basic concepts such as motivation and learning theory, needs assessment, and the evaluation of training. Different types of training programs are examined, including skills training, team building, diversity training and management development.
Three hours per week.
Prerequisites MGMT 350 .
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MGMT 460 - Employment Law
3 Hour(s) Credit
Provides an introduction to and review of federal, state and local workplace law. Focus is on the private sector.
Three hours per week
Prerequisites ACCT 248
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MGMT 490 - Management Internship
3 Hour(s) Credit
Intern experience in management. May substitute for a management major elective if approved by the school dean.
Prerequisites Junior status, management major, placement approval and permission of the department chair, completion of ABLE administrative requirements, admission to Professional Program, successful completion of BUAD 200 .
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MGMT 491 - Advanced Management Internship
1-3 Hour(s) Credit
Research associated with an internship experience in management.
One to Three hours per week.
Prerequisites MGMT 490 or completion of ABLE requirement, placement approval and permission of the department chair, completion of ABLE administrative requirements.
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MGMT 492 - Strategic Management
3 Hour(s) Credit
Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information.
Three hours per week.
Prerequisites FINA 311 , INFO 326 , MGMT 320 , MKTG 330 (Accounting, Business Economics, International Business, Management and Marketing majors with C or better in prerequisite courses). Business/Business Economics / Accounting/Information Systems / International Business / Finance / Management / Marketing major in their last semester before graduation.
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MGMT 494 - Directed Study
1-3 Hour(s) Credit
For students who desire to research or pursue a special topic in management. May be used as a management elective if approved by the chair of the Management and Marketing Department.
One to Three hours per week.
Prerequisites Junior status and permission of instructor prior to registration.
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MGMT 550 - Graduate Survey of Management
3 Hour(s) Credit
Study of the interrelationship of various management functions: principles of general management, production management, information systems and management of international operations. Introduces various schools of management, modern organizational theories and the elements of decision-making. M.B.A. leveling course.
Three hours per week.
Prerequisites Provisional status in M.B.A. program.
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MGMT 620 - Organizational Theory
3 Hour(s) Credit
Development of a framework for understanding the modern business enterprise. Includes a review of management thought and organizational theory, the functions of management and recent trends in management theory and practice in the U.S. and abroad. The contributions of behavioral science, management science, systems theory, contingency theory and other relevant theories are examined.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MGMT 624 - High-Performance Work Systems
3 Hour(s) Credit
Focuses on the leadership needed to develop the human support systems required for high-performing organizations for the world market during rapid environmental changes. In specific, focus on how to recruit, select, hire, develop, compensate, retain, motivate and lead people capable of rapid changes and responses in a dynamic environment. Such individuals are essential for high-performing organizations in a rapidly changing and highly competitive global marketplace.
Six hours per week for half a semester.
Prerequisites Admission to the M.B.A. program.
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MGMT 625 - Organizational Behavior Seminar
3 Hour(s) Credit
Study of individual and group behavior in organizational structures to understand the interaction of managers with other members of the organization.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MGMT 628 - Managing Strategically
3 Hour(s) Credit
A capstone to the formal business program that provides an internal thought process for continuing an informal business education. Analyze any given situation and its ethical implications, separate facts from opinion and use thoughtful evaluation, including consideration of the interdependence between the organization and its environment. Utilize previous course work in a useful and congruent pattern for strategic thinking in a global business context.
Six hours per week for half a semester.
Prerequisites Admission to the M.B.A. program. Course must be taken in the final spring semester of the student’s M.B.A. requirements.
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MGMT 635 - External Environment of the Organization
3 Hour(s) Credit
Study of how external environment influences organizational strategy and how business influences society. Topics include ethics, legal environment, corporate governance, corporate social responsibility, government-business relationships, consumerism, globalization and human capital.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MGMT 665 - Entrepreneurship
3 Hour(s) Credit
Analyzes organized and systematic entrepreneurship in new enterprises, established large enterprises and nonbusiness institutions. Emphasis is on applying concepts and techniques from the functional areas of business to the new venture development environment in independent and corporate settings.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MGMT 680 - Corporate Strategic Planning and Policy
3 Hour(s) Credit
Capstone course focusing on critical issues affecting the success of the total enterprise in domestic and multinational environments. Emphasis on the functions, responsibilities and ethical values of top managers as they determine the direction of the organization and shape its future. Strategy is the unifying theme in case discussions.
Three hours per week.
Prerequisites Completion of 12 semester hours at the 600 level in SU’s M.B.A. program, including either ACCT 640 , ACCT 650 or FINA 650 . To be taken in the final semester before graduation.
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MGMT 685 - International Management Seminar
3 Hour(s) Credit
Study of international aspects of business management and the environment of international business. Topics selected from environmental factors (e.g., cultural, legal, political) and the major aspects of managing business operations in the global environment (e.g., organizational behavior, human resource management and strategic management).
Three hours per week.
Prerequisites Admission to M.B.A. program.
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Marketing |
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MKTG 330 - Principles of Marketing Management
3 Hour(s) Credit
Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion), and an introduction to marketing strategy and international marketing. Learn how to create a basic marketing plan.
Three hours per week
Major Prerequisites Admission to Professional Program
Non-Major Prerequisites Completion of 56 credit hours and complete one of the following class with C or better: ACCT 248 , BUAD 103 , ECON 150 , ECON 211 , ECON 212
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MKTG 331 - Advertising and Promotion
3 Hour(s) Credit
Managerial overview of advertising and sales promotion as they relate to economic and social systems. Topics include promotional planning, research, media selection, creative implementation, retail, business/professional and consumer advertising.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 332 - Consumer Behavior
3 Hour(s) Credit
Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include buying decision processes and social, psychological, anthropological and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to purchasing behavior.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 334 - Principles of Retailing
3 Hour(s) Credit
Evaluation of retailing in our economy with emphasis on change in a dynamic environment. Topics such as structure, organization, merchandising, planning policy, inventory, pricing, record keeping, communication, personnel and location are reviewed, discussed and analyzed.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 335 - Marketing Research
3 Hour(s) Credit
Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis.
Three hours per week.
Prerequisites INFO 281 , MKTG 330 .
May Not Receive Credit for Both MKTG 438 and 335
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MKTG 336 - Direct and Interactive Marketing
3 Hour(s) Credit
Explore direct response marketing that uses traditional and emerging tools to plan, execute and measure customer engagement and interaction. Utilizing case studies and applied learning techniques, explore and develop customer communications for direct response engagement tools such as direct mail, text, e-mail and a variety of social media platforms.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 337 - Professional Selling
3 Hour(s) Credit
Introduces the principles of selling in a business-to-business environment. Covers topics such as customer analysis, prospecting, effective sales approach and opening, adaptive presentations, handling objections, techniques for closing sales, and relationship building. Deals with the ethical, legal and social responsibilities of salespersons. Uses sales exercises, individual presentations and simulated role plays to teach various components of the selling process.
Three hours per week.
Prerequisites 56 credits.
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MKTG 338 - Special Topics in Marketing
3 Hour(s) Credit
Advanced study of varying marketing topics based on students’ interests and needs. May substitute for a marketing major elective depending on the topic (see director of undergraduate studies).
Three hours per week.
Major Prerequisites Varies by topics, admission to Professional Program.
Non-Major Prerequisites Varies by topics, junior standing.
May be repeated once for credit under different subtitles.
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MKTG 339 - Digital Marketing Analytics
3 Hour(s) Credit
Study and practice of digital marketing analytics, digital marketing fundamentals and strategic marketing analytics. Topics include marketing metrics, A/B testing, KPIs, attribution, Customer Lifetime Value analysis, segmentation analysis, RFM analysis, Search Engine Optimization (SEO), email analytics, paid search analytics, website analytics and social media analytics. Learning techniques include simulation, hands-on analytics exercises, use of analytics packages and lectures.
Three hours per week.
Prerequisites C or better in MKTG 330 .
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MKTG 396 - Marketing in a Global Setting
3 Hour(s) Credit
Study the international aspects of the marketing mix through cultural immersion. Introduction to international marketing using a short-term study tour and an interactive hands-on learning experience. Allows students to compare and contrast U.S. marketing practices with international businesses. Return to the U.S. with a first-hand account of how marketing stems from and continues to impact modern culture, history, cuisine, arts and business.
Three hours per week
Major Prerequisites MKTG 330 or permission of instructor
Non-Major Prerequisites Complete 56 credit hours of college courses and BUAD 103 or ACCT 248 or ECON 150 or ECON 211 or ECON 212
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MKTG 401 - Business Marketing
3 Hour(s) Credit
Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 407 - Sales Management
3 Hour(s) Credit
Focuses on helping students understand the issues facing a first-line sales manager. Covers responsibilities and functions of the sales manager, including hiring, selection and training, supervising, motivating, and rewarding the sales force. Related topics include evaluating sales organizational structures, developing compensation plans, developing sales forecasts and setting sales quotas and territories, and sales cost analysis.
Three hours per week.
Prerequisites MKTG 337 .
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MKTG 410 - Advanced Professional Selling
3 Hour(s) Credit
Builds on the skills learned in the Professional Selling class. Master the selling process using multiple role plays. Features an experiential component introducing real-life selling processes and practices. Other concepts introduced include team selling, selling with technology, written sales and proposals. Gain an introduction to career management and other personal development activities.
Three hours per week.
Prerequisites MKTG 337 .
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MKTG 423 - International Marketing
3 Hour(s) Credit
Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting.
Three hours per week.
Prerequisites MKTG 330 .
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MKTG 430 - Marketing Management Strategy
3 Hour(s) Credit
Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities.
Three hours per week.
Prerequisites Senior status, MKTG 330 , six additional hours of marketing electives.
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MKTG 439 - Senior Marketing Seminar
3 Hour(s) Credit
Students address contemporary marketing issues and practice marketing management by using an experimental approach to assess the marketing plans and programs of marketing organizations.
Three hours per week.
Prerequisites Senior status, MKTG 335 or MKTG 430 .
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MKTG 440 - Content Creation and Inbound Marketing
3 Hour(s) Credit
This hands-on applied-learning course explores content creation and implementation of inbound marketing strategies. Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines and social media. Topics include understanding the buyer journey, developing buyer personas, creating content and implementing inbound marketing strategies.
Three hours per week.
Prerequisites MKTG 330 with C or better.
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MKTG 490 - Marketing Internship
3 Hour(s) Credit
Intern experience in marketing. May substitute for a marketing major elective if approved by the school dean.
One to Three hours per week.
Prerequisites Junior status, marketing major, placement approval and permission of the department chair, completion of ABLE administrative requirements, admission to Professional Program, successful completion of BUAD 200 and MKTG 330 .
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MKTG 491 - Advanced Marketing Internship
1-3 Hour(s) Credit
Research associated with an internship experience in marketing.
Prerequisites MKTG 490 or completion of ABLE requirement, placement approval and permission of the department chair, completion of ABLE administrative requirements.
Pre or Corequisites MKTG 490 .
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MKTG 494 - Directed Study
1-3 Hour(s) Credit
For students who desire to research or pursue a special topic in marketing. May be used as a marketing elective if approved by the chair of the Management and Marketing Department.
One to Three hours per week.
Prerequisites Junior status and permission of instructor prior to registration.
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MKTG 497 - Professional Selling Internship
3 Hour(s) Credit
Internship experience in sales. May substitute for a marketing major elective if approved by the dean.
Major Prerequisites Business School Junior status, professional sales minor, placement approval and permission of the department chair, completion of ABLE administrative requirements, admission to Professional Program, successful completion of BUAD 200 and MKTG 337 .
Non-Major Prerequisites Non-Business School Major Prerequisites: Junior status, professional sales minor, placement approval and permission of the department chair, completion of ABLE administrative requirements, successful completion of BUAD 200 and MKTG 337 .
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MKTG 560 - Graduate Survey of Marketing
3 Hour(s) Credit
Examination of markets and marketing functions responding to a dynamic environment. An overview of domestic and international marketing functions and institutions adapting to social, economic, legal and technical change. Special emphasis will be placed on the ramifications of consumerism and regulation of marketing activities. M.B.A. leveling course.
Three hours per week.
Prerequisites Provisional status in M.B.A. program.
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MKTG 614 - Strategic Marketing Applications
3 Hour(s) Credit
Examines the role of marketing strategy within the overall strategic framework of the organization; how to gather information, perform in-depth analyses, and make and present strategic marketing management decisions in a global environment; and strategies for dealing with change, uncertainty, conflict, limited information, time pressures, and other common hurdles and obstacles to quick and effective decision making.
Six hours per week for half a semester.
Prerequisites Admission to the M.B.A. program.
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MKTG 660 - Marketing Strategy
3 Hour(s) Credit
Study of classic and contemporary marketing strategies for both profit and nonprofit organizations. Considers the organizational- environmental interface as a shaping factor in planning and implementing the marketing mix. Emphasis placed on planning in dynamic domestic and international environments.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MKTG 661 - Consumer and Buyer Behavior
3 Hour(s) Credit
Studies the process of customer decision-making, consumption and post-consumption activities. Both internal and external influences on those processes are examined to provide an overall foundation of buyer behavior.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MKTG 662 - Promotional Strategy
3 Hour(s) Credit
Examines the development of promotional strategy. Advertising, sales promotion, personal selling and publicity are explored. Emphasis on planning, designing and implementing promotional strategies.
Three hours per week.
Prerequisites Admission to M.B.A. program.
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MKTG 663 - Business Intelligence/Analytical Customer Relationship Management (CRM)
3 Hour(s) Credit
Explores Customer Relationship Management (CRM) as an emergent marketing and firm-to-customer business strategy based on a deep understanding of customer value. Data-mining techniques are demonstrated using SAP Business Warehouse to identify and optimize the relationship between business and customers in both domestic and international markets. Topics include the managerial and ethical challenges involved in implementing enterprise-wide CRM technology.
Six hours per week for half a semester.
Prerequisites Admission to M.B.A. program.
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MKTG 685 - International Marketing Seminar
3 Hour(s) Credit
Study of international aspects of marketing management and the environment of international marketing. Topics selected from international finance, international trade, environmental factors (e.g., cultural, legal, political) and the major aspects of marketing management operations in the global environment (e.g., combining application-oriented analyses requiring the utilization of various marketing management concepts).
Three hours per week.
Prerequisites Admission to M.B.A. program.
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Mathematics |
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MATH 105 - Liberal Arts Mathematics
4 Hour(s) Credit
Study of the beauty and structure of mathematics, with emphasis on quantitative and analytical reasoning skills. Various areas of mathematics or its applications will be used as a vehicle for this study. Designed for students whose major area of study does not have specific requirements in mathematics.
Four hours per week.
Meets General Education IVB or IVC.
Prerequisites Three years of high school mathematics including geometry or college-level intermediate algebra.
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MATH 130 - Fundamental Concepts I
3 Hour(s) Credit
Provides a thorough understanding of the mathematical concepts covered in grades one through eight. Moves through the mathematical content into the ability to explain the mathematical ideas and relationships. Emphasizes the ability to explain the concepts in everyday language appropriate for the listener, using correct vocabulary, and the ability to demonstrate these ideas using physical models and/or activities. Use of technology is required. Includes non-routine problem solving.
Three hours per week.
Does not meet General Education requirements.
Prerequisites Declared elementary education or early childhood education major.
May Not Receive Credit for Both MATH 103 and MATH 130
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MATH 135 - College Algebra: A Modeling Approach
3 Hour(s) Credit
A modeling approach to algebraic topics used in problem solving. Topics include equations and functions; polynomial, exponential and logarithmic functions: graphing and data analysis/modeling. Emphasis on skill development, problem solving, critical thinking, working in teams, use of graphing calculators and communicating effectively.
Three hours per week.
Meets General Education IVB or IVC.
Prerequisites High school Algebra I and II.
May Not Receive Credit for Both MATH 100, MATH 135, MATH 140 (may only receive credit for one)
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MATH 140 - College Algebra and Trigonometry
4 Hour(s) Credit
Applications-oriented college algebra and trigonometry course for students planning to study science or additional mathematics. Emphasizes computational, qualitative, visual and symbolic approaches. Topics include functions and graphs; exponential, logarithmic and trigonometric functions; and difference equations.
Four hours per week.
Meets General Education IVB or IVC.
Prerequisites High school Algebra II and plane geometry.
May Not Receive Credit for Both MATH 100, MATH 102, MATH 118, MATH 122, MATH 135 , MATH 140 (may only receive credit for one)
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MATH 144 - Environmental Mathematics
3 Hour(s) Credit
Systems approach to environmental concepts and problems. A principal tool is the Odum diagrammatic systems language, translated into flow equations which are then implemented by computer models.
Three hours per week.
Meets General Education IVB or IVC.
Prerequisites High school Algebra II and plane geometry.
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MATH 150 - Data and Probability Connections
3 Hour(s) Credit
Provides prospective teachers with a conceptual understanding of statistics and probability. Includes concepts for which elementary curricula lay a foundation, bivariate data analysis, conditional probability, formal inference, relevant educational software and guidelines for teaching statistics as set forth by the American Statistical Association and the National Council of Teachers of Mathematics.
Three hours per week.
Meets General Education IVB or IVC.
Pre or Corequisites C or better or concurrent enrollment in MATH 130 .
May Not Receive Credit for Both MATH 150, MATH 155 , MATH 213 or MATH 216 (may only receive credit for one)
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MATH 155 - Modern Statistics with Computer Analysis
3 Hour(s) Credit
Descriptive and inferential analysis of raw data, emphasizing appropriate assumptions, computer use and interpretation. Consideration of parametric and nonparametric methods and comparison of their powers. Intended for students in the social and natural sciences.
Three hours per week.
Meets General Education IVB or IVC.
Prerequisites High school Algebra II and plane geometry.
May Not Receive Credit for Both MATH 150 , MATH 155, MATH 213 or MATH 216 (may only receive credit for one)
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MATH 160 - Introduction to Applied Calculus
3 Hour(s) Credit
Introductory study of differential and integral calculus with emphasis on techniques and applications. For students in the biological, management, social and behavioral sciences.
Three hours per week.
Meets General Education IVB or IVC.
Prerequisites High school Algebra II and plane geometry.
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MATH 198 - Calculus I For Biology and Medicine
4 Hour(s) Credit
Introduction to analytic geometry, limits, continuity, derivatives of elementary functions, applications of derivatives and antiderivatives in a biological context.
Four hours per week.
Meets General Education IVB or IVC.
Prerequisites C or better in MATH 140 or equivalent.
May Not Receive Credit for Both MATH 198 and MATH 201
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